WONDA Coffee, one of Malaysia’s leading ready-to-drink (RTD) coffee brands today launched a new WONDA Coffee can design that represents one of the most culturally rich states in Malaysia. In a launch officiated by Chief Minister Datuk Patinggi Abang Johari Tun Openg, the WONDA Coffee Sarawak Edition features the iconic Malaysian hornbill and has intricate drawings that represent the artwork of different local tribes.
This truly unique representation of Sarawakian heritage was introduced during a showing of famed musical Ola Bola Merdeka in Kuching. The Chief Minister acknowledged the new design and complimented its localization as it also showed the diversity and harmony that make up the true Sarawakian spirit. Speaking at the event, Senior Vice President of Marketing and Alternate Business from Etika Sdn Bhd, Santharuban T. Sundaram said that they felt this was a special time for all Malaysians celebrating the twin patriotic days of Merdeka on 31 August and Malaysia Day on 16 September.
“The large variety of sights, sounds, tastes and cultures here in East Malaysia and in particular, Sarawak, are simply beautiful. It helped inspire our new WONDA Coffee Can design and we are proud to be able to share them with our fellow consumers and fans of Sarawak today. Indeed, we have so much to celebrate during this time as a nation,” he adds.
Every state has its own coffee culture
The Limited Time Offer (LTO) and unique can designs have been a huge hit for WONDA Coffee fans and collectors. This year, there will be a total of three different designs introduced, including the Sarawak Edition featured today. “Coffee drinkers in Malaysia have a wide variety of preference and from our studies we noted that coffees in Malaysia were brewed uniquely in different states. We wanted to capture that local, “just brewed” taste and we came up with the Sarawak Edition in conjunction with Malaysia Day as a result,” states Santharuban.
WONDA Coffee will also be releasing limited time only designed cans featuring renowned landmarks of Perak and Melaka as well. The three new WONDA Coffee LTOs come with its own can design and have slightly different tastes depending on how these coffees were brewed. For example, The Sarawak Edition Coffee is a full-bodied coffee with only a hint of bitterness while the Perak Edition Coffee is buttery and has a caramel aroma and the Melaka Edition Coffee is made from a medium roast and tastes more earthy. All versions are milk coffees, made with WONDA Coffee’s signature premium coffee beans and promises to “taste like just brewed”.
Correspondingly, the design of each WONDA Coffee can was made to match the state’s iconic symbols. “We chose these states and icons to represent the history, culture and nature that make-up our unique Malaysian identity,” says Santharuban.
The Malaysia Day Edition WONDA Coffee Contest
Beginning 16 September to 15 October, WONDA Coffee will be holding a special Malaysia Day contest to reward WONDA Coffee fans and consumers for their continued support. All Malaysians need to do is buy any 2 cans of WONDA Coffee 240ml (assorted variants) in a single receipt from 7-Eleven, Kedai Mesra PETRONAS and Shell Select during the contest period, submit their entries and receipt details to the number provided via WhatsApp, together with their full names and IC number, and retain the original receipts as proof of purchase. Each two-can purchase will be eligible for a chance to win a pair of flight tickets to a local destination of their choice.
“The Limited Time Offer and unique can designs are an annual treat for WONDA Coffee fans and collectors. The unique and special local art on the cans are a truly special collectible for those looking forward to their release during Malaysia Day each year. Indeed, we live in a truly beautiful nation and on top of incorporating our unique culture into the new can designs, we wanted to give consumers a chance to explore the country by giving free flight tickets to a domestic destination. In this manner, not only are we celebrating our coffee drinking traits but fostering unity and appreciation for all forms of Malaysian culture,” adds Santharuban.
For more information on WONDA Coffee’s future activities, please visit https://www.facebook.com/WondaCoffeeMalaysia.